Another international brand adopt Bouncity for its digital marketing strategy. Burger King® officially launched challenges in Bouncity, simultaneously at its 10 outlets.
Vikram Noronha, General Manager of Burger King® & Dominos Pizza Indonesia stated that the challenges are all fun and engaging.”None of the challenges are difficult. Everyone can do the challenges and get rewards.”
To name a few of the rewards Burger King® provides are free upsize for 5 points collected, free mini sundae for 10 points achieved, and the biggest reward is free Whopper Jr. Ala Carte Burger for those who collect 20 points.
“Whenever points are collected in Burger King , Bouncity users only need to show their points to the cashier and we will present the rewards right away, according to the applied terms and conditions,” Vikram added.
Bouncity is the latest location based gaming platform developed by PhaseDev. When FourSquare users can only do check-in,Bouncity offers gaming layer. Users receive challenges such as answer questions, quizes, pollings, or take pictures. Once a task is accomplished, users will earn points. A certain amounts of points can be redeemed with Instant Rewards.
“Bouncity has just been launched on 8th of June, but we have attracted more than 6000 new members. Bouncity is a new marketing tool for brands that are active in social medias and digital world,” said Kevin Osmond, COO of Bouncity. According to Kevin, the expense that a merchant or brand allocate in Bouncity as their marketing platform is amazingly low, much lower compared to other platforms such as printed media, online media, let alone television.
The strength of Bouncity platform is in its analysis. Costumers who are also Bouncity users will give valuable information for merchant’s marketing decisions. More over, users will not feel oblige to answer questions or pollings, because the activity is wrapped in a fun game.
About Burger King®
Established in 1954, BURGER KING® is one of the biggest quick service restaurant in the world with burgers as it main product. Known as HOME OF THE WHOPPER®, BURGER KING operates in more than 12.250 locations and serves 11 million customers in 76 countries per day.
In 2007, BURGER KING® first arrived in Indonesia, located in Senayan City, Jakarta. The Quick Service Restaurant is growing rapidly under PT Mitra Adiperkasa. At this moment, BURGER KING® has 21 outlets spreading throughout Jakarta and Bali. With its delicious high quality flame grilled burgers, made from fresh ingredients, BURGER KING® is the perfect choice for Indonesian burger lovers.
For further information about BURGER KING®, please visit Burger King® Facebook Fanpage at BURGER KING INDONESIA And follow Burger King® twitter @BurgerKing_ID.
About Bouncity
Bouncity is a location based gaming application platform , where users can play and get rewards in the form of discounts, vouchers, or products. Bouncity was launched on June 8, 2011 and currently working with prominent brands such as Domino’s Pizza, Burger King, XL, McDonalds, Dairy Queen, Sour Sally, Celebrity Fitness, Bakmi GM, Warung Tekko, Erafone, iBox, Infinite, X2 Club, Tin Pan Alley, Cotonnier, INVE store, Berrindo, Cpalm, Toko PDA.
About PhaseDev
PhaseDev is developed by trio Wenas Agusetiawan (CEO), Dimas Surya (CFO) and Jeffry Anthony (CTO). Under their leadership, PhaseDev has grown rapidly into a profitable business, with 30 professional software developers in 3 departments: mobile application development, desktop application development, and website development.
PhaseDev’s capacity and capability has been proven through a series of prestigious and challenging projects from well known companies, such as Bagus Group, Axioo Computer, Bank Mega, Tempo, Megindo, and many more. PhaseDev has launched WayangForce application and just launched Bouncity in June 2011.
For further information about the related topic, or scheduele an interview appointment with Kevin Osmond, COO of Bouncity, please contact (62)812 126 7373 or email kevin@bouncity.com
This promotion only available in:
- Burger King® Central Park,
- Burger King® Grand Indonesia,
- Burger King® Cilandak Town Square,
- Burger King® Mall Kelapa Gading,
- Burger King® Senayan City,
- Burger King® Emporium Pluit,
- Burger King® Plaza Semanggi,
- Burger King® Skyline Building,
- Burger King® Super Mall Karawaci,
- Burger King® Cibubur Square.
